The challenge of identifying and managing bonus abuse has persistently affected the gambling industry. To shed light on this issue, iGB’s James Swann-Phillips spoke with Marc Burroughes, the Chief Commercial Officer at EveryMatrix, about their new AI-driven solution, Bonus Guardian.
Bonus abuse has been a concern ever since promotional offers were introduced. As it continues to lead to significant profit losses for operators who are already facing tighter margins, EveryMatrix has developed an innovative approach to tackle this issue.
Burroughes pointed out that advancements in technology have greatly enhanced the detection of bonus abuse. While the tactics employed in such practices have become more sophisticated, EveryMatrix’s technology has adapted to analyze behaviors in a comprehensive manner rather than relying solely on isolated incidents. This holistic approach has proven successful, all while maintaining a positive user experience.
Burroughes stated, “It’s flagging suspicious behavior to the operator. The operator can make a decision about what action they take.”
For those curious about the specifics of how Bonus Guardian functions, its potential for false positives, and its implications for risk versus marketing teams, Burroughes covers these topics in detail. A full video interview is available for viewing. Additionally, an interview featuring EveryMatrix co-CEO Jonas Groes discussing the impact of data on advancing suppliers in the iGaming sector is also accessible.
