Symplify, a leading CRM and AI cloud solutions provider based in Stockholm, has entered into a partnership with Promofy, which is recognized for its innovative AI gamification platform tailored for the iGaming sector. This collaboration allows for the integration of Promofy’s no-code gamification engine directly into Symplify’s automated customer journeys. As a result, CRM teams can now set up and activate gamified experiences seamlessly within Symplify, eliminating the need to use a separate system.
Symplify manages the orchestration, segmentation, and targeting of these experiences, determining which players receive specific gamified interactions based on their actions. Triggers for these moments can include events like a first deposit, a period of inactivity, or reaching a VIP status.
Promofy provides the gamified experiences, encompassing games, challenges, and AI-driven rewards. The company was honored with the title of Best Startup at ICE 2026. Central to this partnership is the role of data, which differentiates this integration from other standalone gamification solutions.
Since Symplify already possesses the necessary player data for every customer journey, there is no need for data exports or reconstruction. Once a trigger occurs, the appropriate gamified experience activates instantly and automatically, without requiring manual setup or any delays.
Christoffer Feldt-Sørensen, Chief Sales Officer at Symplify, stated, "Gamification often sits in its own corner, running as a separate campaign with its own data and its own setup. Bringing Promofy inside our journeys closes that gap. CRM teams can reward a player at the moment that matters, using behavior we are already tracking, and they can do it without writing a line of code."
Irakli Davarashvili, Founder and CEO of Promofy, added, "Working with Symplify means our games and challenges reach players at the point when they are most likely to respond. Our engine allows targeting to be driven by live player behavior rather than a list pulled together the week before."
