Wazdan is launching Cointober, a campaign designed to showcase its Coins™ series across various platforms including social media, public relations, B2B communications, and a dedicated campaign landing page. This initiative aims to unify Wazdan’s titles that have made the Coins™ series a prominent segment of its offerings.
The campaign will kick off with the release of 25 Coins™ x3000 on October 1 and will culminate with 36 Coins™ x3000 on November 3. Rather than concentrating solely on individual game releases, Cointober emphasizes the broader identity of the Coins™ series, illustrating how it has adapted to meet diverse market demands and player preferences with titles like Bumba Meu Coin™, Ox Coin™, and Easter Coins™.
A key aspect of the Coins™ series is the Hold the Jackpot™ bonus round, which concentrates winning opportunities. The series features unique mechanics such as Sticky to Infinity™, enabling players to carry high-paying symbols into the bonus round, and Cash Infinity™ symbols, which remain fixed during base play and can hold values up to 10 times the initial stake, paid out at the end.
Additionally, a new, improved Cluster Collector mechanic will be introduced during the month-long Cointober campaign, enhancing the potential for Mini, Minor, Major, and Grand Jackpots. This design aims to ensure that the bonus experience remains engaging and that each title within the series has its distinct personality.
With Cointober, Wazdan seeks to elevate the entire Coins™ series beyond its individual games.
"Since its launch in 2022, and now with over 30 standalone titles, the Coins™ series has become a unique part of our portfolio, allowing us to continually develop new mechanics, features, and experiences based on a familiar concept," stated Radka Bacheva, Wazdan’s Head of Sales and Business Development. "Cointober is a natural progression for the series, giving us the opportunity to unify these titles and celebrate what makes Coins™ so recognizable. We look forward to putting the series in the spotlight for over a month, demonstrating that with Coins™, there is always more to gain.
