Vyking, a data-driven iGaming platform provider and games aggregator, has successfully launched its own sportsbook using SportOS, the frontend-less sportsbook operating system from FIRST.bet, a leading sportsbook technology provider. The product team at Vyking was responsible for crafting the entire player experience, with FIRST.bet providing the underlying sportsbook engine.
Vyking maintains ownership of the player interface, making crucial decisions regarding design and user flow, which includes the presentation of markets and the functionality of the bet slip. Their focus extends to mobile development, aiming to enhance the betting experience based on players' actual behaviors rather than adhering to a generic agenda.
SportOS is tailored for operators seeking to offer a distinctive product. Although a supplier frontend is a popular choice for many companies, those targeting specific market needs must be capable of creating and deploying customized solutions. Vyking took on the full responsibility for this project, including the design, frontend development, and rigorous testing of their product.
The backend infrastructure provided by FIRST.bet handles essential sportsbook functions such as pricing, trading, risk management, bet acceptance, and settlement. The development of new backend capabilities continues collaboratively, while Vyking retains control over the frontend interface.
Tom Light, Founder and CEO of FIRST.bet, remarked, "Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for. Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance, and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine."
Franz Gerhart, CEO of Vyking, stated, "We know how players in our operators’ markets behave, and we wanted a sportsbook that reflected that. SportOS enabled us to build it ourselves. We designed the product, our team wrote the frontend, and we concentrated on the mobile experience, because that is where the players are. FIRST.bet operates the engine behind it, and that has held up. We own what the player sees, and when we want to change it, we change it."
FIRST.bet’s sportsbook solutions are available throughout Vyking’s operator network, delivered either via an iFrame or through SportOS.
