SmartSoft has officially joined the African iGaming Alliance (AiA) as a Gold Supplier Member. This partnership is aimed at advancing the development of gambling in Africa.
In a statement released on Tuesday, both parties emphasized that the agreement is designed to foster sustainable, responsible, and commercially viable regulated gambling markets throughout the continent.
SmartSoft has established a significant and growing footprint in Africa. The company co-hosted the iGB L!VE Africa Summit in July, further solidifying its presence in the region.
As a member of AiA, SmartSoft plans to engage in various activities, including regulatory discussions, strategic roundtables, and research initiatives, collaborating with other operators and suppliers in the industry.
CEO Guram Gotsadze remarked that joining AiA reflects SmartSoft’s increased focus on Africa and its commitment to developing regulated and sustainable gaming markets. He highlighted, “Africa is an important and growing part of SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent.”
Peter Kesitilwe, CEO of AiA, acknowledged SmartSoft’s significant exposure to African markets and expressed enthusiasm for collaborating on critical issues such as B2B licensing, market access, responsible gaming, channelization, and sustainable regulation.
The AiA noted that this partnership exemplifies its goal of fostering constructive dialogue among industry stakeholders as Africa’s gambling market evolves. Kesitilwe stated, “Our aim is to create an environment in which regulators, operators, and suppliers can engage constructively on the opportunities and challenges facing the industry across the continent.”
Collaboration was also a central theme during the recent inaugural Africa Safer Gambling Week, hosted by AiA. Kesitilwe pointed out that an essential aspect of the event was promoting ongoing collaboration and translating conversations about safer gambling into tangible actions.
He noted, “The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion. It has to translate into practical action, educating players, engaging communities, protecting young people, and highlighting the dangers of illegal and unlicensed gambling.”
