Bonus abuse is a persistent issue in the gaming industry, often difficult to define and even harder to identify. In a recent conversation, James Swann-Phillips from iGB spoke with Marc Burroughes, the Chief Commercial Officer of EveryMatrix, about their innovative solution, Bonus Guardian, aimed specifically at tackling this problem.
Bonus abuse has been part of the gambling landscape since the introduction of bonuses, and its significance has only grown, leading to considerable profit loss for operators. With margins now tighter than ever, EveryMatrix has developed a cutting-edge approach to address this challenge.
Burroughes emphasized that advancements in technology have greatly enhanced the detection of bonus abuse. While the methods used in such abuse have become increasingly sophisticated, EveryMatrix’s solutions have adapted by examining player actions in a comprehensive way, rather than just looking at isolated triggers. This holistic analysis has proven successful while ensuring that the user experience remains unaffected.
"It’s flagging suspicious behavior to the operator. The operator can make a decision about what action they take," Burroughes explained to iGB.
For those curious about the inner workings of Bonus Guardian, including its potential for generating false alerts and its applications for various teams within an organization, the complete interview with Burroughes is available to watch.
