Winvia Entertainment, a prominent UK prize draw operator, has finalized an agreement to acquire the assets and trade of two businesses, The Online Giveaway Guys, known as The Giveaway Guys, and Win Life Competitions.
The combined valuation of these businesses is set at up to £19.1 million ($25.35 million), based on an adjusted EBITDA multiple that includes deferred and contingent payments.
Under the asset purchase agreement signed on Monday, London-listed Winvia will take over the brands and operational assets of The Giveaway Guys and Win Life, while not assuming any liabilities, cash balances, or trade receivables associated with these businesses.
Key terms include an immediate cash payment of £15.47 million upon completion of the deal, along with deferred consideration of £3.63 million payable one year post-completion. Additionally, there will be an earn-out payment based on the adjusted EBITDA for the 12 months leading up to the second anniversary of the deal's completion, calculated as 2.1 times the achieved adjusted EBITDA minus the deferred consideration.
The financial foundation of this acquisition is structured around a pre-defined adjusted EBITDA target of £4.25 million for the year ending June 30, 2026, with anticipated gross revenue of £30.3 million during that timeframe.
Winvia plans to finance this acquisition using its available cash resources. The completion of the deal is reliant on the successful transfer of essential supplier agreements and is expected to be finalized by the end of October 2026.
Mihai Manoila, Winvia’s chief executive officer, commented, “This acquisition represents another significant step in delivering our strategy to build a leading position in the UK prize draw market. The Giveaway Guys and Win Life are high-quality brands with strong customer engagement, attractive economics, and significant growth potential.
“Along with expanding our scale and market reach, we see a clear opportunity to utilize Winvia’s proprietary technology platform, operational expertise, and product innovation capabilities to enhance performance and spur further growth.”
Winvia anticipates that the acquisition will be beneficial to earnings during the first full financial year after completion, with some employees from the acquired companies joining Winvia’s workforce. Operational plans include integrating the new brands onto Winvia’s technology platform and automating processes, as well as developing subscription-based offerings to increase recurring revenue.
The Giveaway Guys, which launched in 2020, operates alongside Win Life Competitions, a newer brand that specializes in campervan prizes and boasts recurring revenue streams. Winvia emphasizes that the strategic value of this acquisition lies in the strong customer engagement and established marketing channels of these brands, positioning them well within Winvia’s growth objectives in the UK prize-draw sector.
Earlier this year, Winvia introduced a prize-draw initiative specifically for Aston Villa fans called “Villa Win,” marking the first major B2B implementation of its BOTB (Best of the Best) prize-draw system. This initiative gained over 9,000 registered users within its first month, September 2026.
In its first half earnings report released recently, Winvia’s prize-draw segment experienced over a 15% increase in gross revenue, exceeding £41 million. Since commencing trading on the London Stock Exchange at the end of last year, Winvia has seen its group net revenue grow to £109.7 million for the six months ending June 30, 2026, a 43% increase from £76.9 million during the same period last year. Adjusted EBITDA also saw a rise to £17.2 million, up from £16 million in H1 2025.
Manoila noted that recent investments and acquisitions have well-positioned the company for growth in the latter half of 2026, hinting at more potential M&A opportunities within the fragmented UK prize draw market.
With ongoing investment benefits beginning to manifest and additional M&A and B2B discussions in progress, he expressed confidence in the company's direction to achieve further growth.
The UK prize draw competitions market has significantly evolved in recent months. An August white paper by consultancy Rokker highlighted that M&A spending in the sector exceeded £220 million as of that month. The report detailed how Winvia's previous acquisitions of BOTB (£45.3 million, 2023), Click Competitions (£16.4 million, 2025), and Rev Comps (£11.8 million, 2026) contributed notably to this sector's consolidation.
