RubyPlay has strengthened its position in Brazil's regulated iGaming market through a partnership with Betnacional, a brand owned by Flutter. Established in 2021, Betnacional has quickly become a top online betting platform in Brazil, and this collaboration aims to introduce RubyPlay’s studio content to a wider audience.
The partnership is facilitated by Flutter Brazil, the newly formed segment of Flutter Entertainment that emerged after its acquisition of the NSX Group, the original creators of Betnacional. Flutter Brazil combines extensive local experience with global expertise, positioning it as one of the key operators in Brazil’s regulated landscape.
This collaboration marks a significant step in RubyPlay's expansion strategy across Latin America. Betnacional is now featuring a selection of popular titles from RubyPlay's portfolio, enhancing its casino offerings with a range of diverse game themes and mechanics. Notable games accessible now include RubyPlay's Brilliant Gems and Gummy Giga Match®, which have already gained traction among players in Brazil.
Additionally, Betnacional will also include slots from Koala Games, specifically Voltage Blitz® Zeus Up, which is among the studio's top performers in Brazil, plus other installments from the successful Voltage Blitz® range. Koala Games is recognized as a rapidly growing part of RubyPlay’s ecosystem, providing unique gaming experiences that resonate with players in the Latin American market.
RubyPlay also plans to augment its offerings with content from its local Brazilian studio, Mad Hat Games, and other studios within its ecosystem, such as xSlots and Firerose. This strategy is designed to cater to a variety of player preferences with a comprehensive portfolio of localized experiences.
Dima Reiderman, RubyPlay’s Chief Commercial Officer, commented, "Betnacional is a significant player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators reinforces our commitment to delivering content that resonates with local audiences. Our layered studio ecosystem enables us to merge speed to market with localized content and diverse player experiences, making us a reliable long-term content provider for leading operators like Betnacional."
Frederico Cunha, Head of Games at Flutter Brazil, emphasized the importance of this partnership for enhancing their casino offerings: "We are always looking for opportunities to diversify the content available on our platform. Introducing RubyPlay’s games to Betnacional supports that goal and provides our players with greater entertainment options.
Overall, this collaboration showcases RubyPlay’s capability to deliver high-quality, localized content in Brazil and highlights its responsiveness in the competitive market.
