BC.GAME has officially launched its sports betting and online casino services in Ghana after receiving regulatory approval from the Gaming Commission of Ghana. This announcement, made on Wednesday, indicates BC.GAME's expansion into its third regulated market, following previous entries into Mexico and Nigeria, the latter being achieved earlier this year.
The platform is now operational at bcgame.com.gh. Adrian Chen, BC.GAME’s senior legal counsel, highlighted the significance of this launch in terms of the company’s regulated growth strategy. “Ghana has a well-established regulatory framework, and entering the market in accordance with local licensing requirements represents an important step in BC.GAME’s regulated growth strategy,” Chen stated. He emphasized the company's commitment to operate transparently and responsibly, ensuring that their offerings align with local regulations while providing clear information to users.
BC.GAME views Ghana as a promising market due to its robust regulatory structure and its population’s high connectivity, along with a vibrant football and digital entertainment culture. The company has tailored its local operations to create a user-friendly platform specific to the needs of the Ghanaian audience.
According to H2 Gambling Capital, Ghana's online gross win is projected to reach $903.5 million in 2025, which reflects a 24% increase from $729.8 million the year before. Although the African gambling landscape is often dominated by South Africa, Nigeria, and Kenya, Ghana is quickly emerging as a significant contender. Peter Kesitilwe, CEO of the African iGaming Alliance, explained that Ghana is gaining a reputation for its regulatory stability and commercial attractiveness, making it an appealing option for operators looking to invest in West Africa.
BC.GAME's entry into the Ghanaian market follows the launch of Kaizen Gaming's Betano brand there in February. However, the company has faced challenges, such as withdrawing its licence in Curaçao in December due to what it described as an “increasingly hostile” operating environment. This action came after a court ruling in November declared BC.GAME bankrupt due to unpaid player funds. Additionally, the company lost its white label licence in the UK, raising concerns regarding its sponsorship deal with Leicester City.
In defense of its financial position, BC.GAME responded to the bankruptcy claims by stating, “BC.GAME has stated that it had no issues with liquidity or financial stability and is continuing to grow globally with the expansion of operations into new regulated markets."
