RubyPlay has solidified its partnership with global operator bet365 by extending its collaboration into Brazil, aiming to enhance its presence in the nation’s regulatory framework. This new phase allows Brazilian players to access a variety of popular games from RubyPlay, including titles like Brilliant Gems, Gummy Giga Match®, and Go High® Panda, along with offerings from Koala Games such as Voltage Blitz® Rapid and Voltage Blitz® Vortex.
The agreement highlights RubyPlay's effective studio-based model, which permits operators to integrate a diverse range of content through a single connection while also accessing other in-house studios. This move follows a fruitful partnership with bet365 in Spain's regulated market, continuing the companies’ joint efforts on a global scale.
With a focus on Brazil's lucrative market, RubyPlay is committed to expanding its influence by collaborating with prime operators and developing games that resonate with local player preferences. Dima Reiderman, Chief Commercial Officer of RubyPlay, commented on the partnership, stating that expanding into Brazil marks a significant milestone, underscoring a strong relationship with a leading industry player. He shared, "bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration. What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localised portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market."
A spokesperson for bet365 remarked that this expansion not only builds on their existing relationship but enhances the studio-based content ecosystem available in Brazil. They emphasized that the variety of content provided by RubyPlay, which blends popular titles with creative works from studios like Koala Games, allows bet365 to continually develop its casino offerings for Brazilian players and maintain a steady influx of new games in the competitive market.
