In the latest episode, Robin Harrison and Ed Birkin welcome Jack Crabtree, the head of sales at GameCheck, to discuss the serious problem of fake games in the gaming industry.
Jack explains how GameCheck operates by detecting fake or manipulated slot games that appear on unlicensed or grey market sites. For legitimate operators, GameCheck provides an independent certification badge known as the SEAL, which indicates the authenticity of their offerings. Jack notes that there has been a significant uptake of the SEAL in less regulated regions, particularly Turkey.
Brazil has emerged as a major focus for GameCheck, having detected over 6,800 fake games within its borders. Jack highlights the rapid growth of Brazil’s market as a key factor that has attracted rogue operators.
The company collaborates with both operators and suppliers but is transitioning from strictly a revenue protection model for suppliers to a more sustainable approach. Listeners can tune in to learn more about the details of this shift.
According to data from GameCheck and H2 Gambling Capital, there are approximately 8,500 fake games identified globally, though Jack estimates that the true number is likely even greater. The issue is especially pronounced in grey and unregulated markets. Notably, research with BetBlocker revealed that many sites not listed on its blocklist were found to be hosting fake games.
Jack hints at the significant revenue loss stemming from these fraudulent games. While he has a specific figure in mind, he leaves it to the audience to listen for the details. He also references statements from Evolution’s CEO, who identified game cloning as a critical source of revenue loss, explaining that each cloned game effectively reduces its RTP to zero since the company earns no revenue from these activities.
With gaming studios already battling tight margins and an oversaturated content market, this burgeoning issue may soon become unavoidable for many in the industry.
The episode ends with a candid discussion, including a humorous moment as one of the hosts reveals a preference for Thundercats over He-Man.
