AffPapa has officially named Nordic Partners Gaming (NPG) as a Strategic Esports Partner for the upcoming AffPapa Conference Cancun 2026, set to take place in Cancun, Mexico, from November 23 to 25. This partnership will introduce a dedicated Esports Zone at the conference, allowing attendees to engage with competitive gaming through various activities over the three-day event. Visitors will also have the opportunity to play alongside NPG's professional player and streamer, FreeZe, who will be present at the conference.
Fabian Broich, Director of Nordic Partners Gaming, shared his enthusiasm regarding the collaboration, stating, "AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can actually take part in during the event. Having FreeZe with us makes the activation much more authentic. Attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional player themselves."
This sponsorship of the Esports Zone is part of a wider strategic relationship between Nordic Network Ltd and AffPapa and follows the recent establishment of Nordic Partners Gaming, a Malta-based entity focused on esports and gaming. NPG aims to collaborate with esports organizations and gaming creators to enhance commercial foundations while assisting licensed iGaming firms in connecting with gaming audiences effectively.
Yeva Avagyan, Head of Commercial at AffPapa, expressed her excitement about the collaboration, stating, "We’re excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they’ll have the chance to play alongside a professional player. It’s a fun addition to the event, and we can’t wait to see everyone join!"
Additional information regarding the Esports Zone and the activities of Nordic Partners Gaming at AffPapa Conference Cancun 2026 will be shared as the event approaches.
The AffPapa Conference Cancun 2026 will unite affiliates, operators, and B2B companies from the iGaming sector for three days of networking, business meetings, and discussions, with a significant focus on the LatAm market.
