Creating an efficient technology stack is not something businesses set out to do; rather, it develops incrementally. A company first brings in one specialist for traffic acquisition, then another for communications, followed by experts for payments and fraud detection. Each addition serves its purpose well but also comes with its own contract, integration challenges, and support systems, introducing potential new points of failure.
This is a familiar paradox in the industry. Companies invest in specialized technology to enhance speed and efficiency, yet end up spending considerable time and resources trying to make disparate systems, vendors, and datasets work together seamlessly.
RedCore emerged from this context, drawing upon more than a decade of its own experience. This international business group specializes in products across various sectors, including iGaming, fintech, martech/adtech, e-commerce, RegTech, and B2C platform services. Throughout most of these years, RedCore has operated within one of the most demanding and regulated sectors of the digital economy, where any misstep in data processing, platform stability, or regulatory compliance can have immediate repercussions on revenue and reputation.
When existing market solutions failed to meet its exacting standards for speed, stability, and security, RedCore developed its own proprietary technology. Over time, it became evident that other businesses faced similar challenges. Now, RedCore leverages its capabilities to create technology-driven products and services for the wider digital market, aimed at enhancing business capabilities and unlocking new growth opportunities.
Today, the business group comprises seven brands: Frogo, PIN-UP Partners, Riddick's Partners, mr.Booster, Pay.Partners, CommsHub, and Talk with Us. Each brand addresses a specific function, collectively forming an interconnected operational chain that spans from traffic acquisition to fraud protection. RedCore asserts that through deliberate design and proprietary infrastructure, these brands together offer greater value than the individual contributions.
For any company aiming for growth, acquiring the right customers is essential. PIN-UP Partners serves as a global affiliate program and direct iGaming advertiser with a decade in the industry, helping partners scale their traffic with solid offers, predictive ROI models, detailed analytics, and extensive in-house support during testing. Concurrently, Riddick's Partners operates as a diverse partner network with exclusive offers, connecting top webmasters and advertisers to generate quality traffic.
Alex Riddick, chief executive and founder of both PIN-UP Partners and Riddick's Partners, emphasizes that over the past ten years, the organizations have learned that strong partnerships extend beyond attractive offers. "Across our brands, we combine clear numbers, reliable payouts, traffic expertise, analytics, marketing tools, and teams that understand how to turn acquisition into sustainable growth. Each brand covers a different part of that process, but they all share the same goal: to help partners make better decisions, test new directions, and scale with more confidence," he notes.
Once traffic is established, the next focus is conversion efficiency. mr.Booster serves as a full-cycle marketing agency and AdTech provider, offering essential digital tools for all stages of customer interaction, from awareness and acquisition to retaining engagement and managing branded search results. By consolidating media buying, SEO, and in-house production alongside its own AdTech/MarTech tools—like a dashboard with real-time insights, the retargeting platform Retarg, a pixel, and an analytics framework—mr.Booster aims to streamline the management of marketing campaigns. Leonid Pudov, CEO of mr.Booster, explains, "A brand doesn't need ten different contractors, each responsible for a small piece of the funnel. It needs a reliable partner who understands the business as a whole." He underscores how this holistic approach facilitates rapid and predictable scaling of campaigns while maintaining control across multiple channels.
Managing payments is another critical component. Pay.Partners offers media buyers and webmasters a streamlined solution that integrates virtual cards, cryptocurrency processing, and agency accounts into one manageable interface aimed at simplifying operations and accounting. The platform emphasizes transparent pricing and quick onboarding to enhance user experience.
With growth comes the increased risk of fraud. Frogo stands as an all-in-one fraud prevention and risk management platform that caters to various businesses. It incorporates a range of features, including device fingerprinting, a scoring engine with static and dynamic triggers, an artificial intelligence module, and graph-based forensic tools. Volodymyr Todurov, CEO of Frogo, asserts that while many solutions focus solely on loss prevention, Frogo takes a more proactive stance. "We don’t chase fraud, but we stay one step ahead of it, which is the key difference between us and most solutions on the market," he explains, adding that Frogo was initially crafted for RedCore's internal use but has expanded its applicability across sectors like e-commerce and fintech.
For communication needs, CommsHub provides a unified platform that amalgamates SMS, messengers, and flash calls into a single system, designed for organizations that manage high volumes of customer interactions. Its architecture prioritizes stability, speed, and cost efficiency, delivering transparency and control over operational processes. According to Viktoriia Yefimenko, chief product officer of CommsHub, the goal is to make the complexities of communication infrastructure invisible. “Our smart routing systems actively save money by optimizing every single message and call,” she states.
The interconnected architecture of RedCore allows the brands to function seamlessly as one cohesive system. Traffic from PIN-UP Partners and Riddick's Partners feeds into marketing from mr.Booster, integrates with payment solutions from Pay.Partners, and receives fraud protection from Frogo. Clients benefit from this established connectivity without needing to independently integrate the various solutions.
RedCore also provides insights into navigating regulatory landscapes through its RegTech initiatives. These efforts position RedCore as a technology-driven bridge between governments, operators, and users, fusing regulatory acumen with technological advances. Marina Ilina, CEO and founder of RedCore, notes that RegTech is focused not on restrictions but on creating win-win scenarios. She explains that their experience aids governments in attaining a nuanced understanding of market dynamics while implementing necessary technological tools for effective regulatory management.
RedCore's decade-long journey of developing technology to meet its own needs has now culminated in offerings available to the broader digital landscape.
