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Greentube’s Expansion and Localization Strategy

by Sienna Marques
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Greentube's Expansion and Localization Strategy

Markus Antl, Greentube's Director of Global Sales and Marketing, recently spoke with the iGB team at iGB L!VE 2026, where he discussed the company's recent growth and future plans. He highlighted notable trends, particularly in South Africa, where the company has seen impressive concurrency numbers. Antl elaborated on Greentube’s "80/20" content strategy, which focuses on leveraging popular global franchises like Piggy Prizes, Starlight Jackpots, and the Diamond Link series. This strategy also incorporates essential localization efforts tailored to specific markets such as the Netherlands and the US, adapting to the unique preferences of players there.

Looking to the future, Antl mentioned upcoming launches in Alberta and Bulgaria. He emphasized that Greentube’s comprehensive framework, which includes land-based, online, and mobile offerings, positions the company as a unique partner for operators looking to navigate regulated markets effectively.

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