Gamzix has unveiled a fresh brand positioning and visual identity, representing its first significant update in its six-year history as a B2B game provider. Over this time, Gamzix has expanded its product offerings, enhanced the expertise of its team, and refined the processes and technologies that underpin its collaborations with partners. The company now integrates game production with promotional mechanics, tournaments, and comprehensive support for operators to manage games throughout their lifecycle after launch.
The previous brand identity was tailored for an earlier phase of the company’s development. The newly introduced identity aligns Gamzix's presentation with its current operations.
Yuriy Muratov, Chief Commercial Officer at Gamzix, stated, “Gamzix has already changed. The ambition is bigger, the product is stronger, and the business has moved forward. Now it’s time for the brand to reflect that. We’re not becoming something new – we’re showing what Gamzix has become in its next stage of development.”
The rebranding features a new Gamzix logo and G-Spin symbol, along with updated visual elements and brand guidelines. Black now serves as the primary color of the Gamzix brand, creating a more impactful and mature appearance. While yellow remains in the palette, it now embodies movement, symbolizing the dynamic nature of Gamzix and its team: constantly progressing, evolving, and never remaining stagnant.
The new tagline, “Feel the Energy,” encapsulates this branding shift, reflecting the energy that partners and players experience through Gamzix's innovative products, their performance, and the efforts put into every release.
