EvenBet Gaming has transitioned to a new identity, rebranding itself as Evenbeter, signifying a major step in its evolution as a company. This brand update is part of a larger transformation that the company has been undergoing.
With over 20 years of leadership in online poker, EvenBet Gaming has significantly broadened its reach. It has introduced groundbreaking innovations, such as One Click Poker Games, and has expanded its offerings to include a comprehensive turnkey casino platform along with a game aggregator.
Currently, the company holds essential international licenses and operates more than 200 projects across 41 countries, connecting with a total of 48 million players. During this growth phase, EvenBet has tripled its workforce, bringing together talent from 20 different nations to create a truly global organization.
As the company continues to progress, its business philosophy and strategic vision have evolved, making the switch to Evenbeter a logical next step. This change is more than just a branding update; it indicates a shift in focus from merely supplying software to becoming a more customer-centric technology partner.
To enhance client relations, the company has established a Customer Success team, refining its approach to support and engage partners in the long run. Internally, EvenBet Gaming has shifted towards a more organized management structure, promoting shared values that help unify and motivate its diverse team, while fostering a strong corporate culture.
Simultaneously, EvenBet has increased its visibility in the iGaming industry through unique exhibition displays, original market research, and a bolder marketing stance. The new identity of Evenbeter captures these advancements, representing the company's current scale, capabilities, and identity.
In line with its dedication to regulatory compliance and growth in defined markets, the company has recently boosted its European reach by obtaining 5-year B2B supplier licenses from both the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). This accreditation paves the way for major operators in valuable Nordic markets to easily integrate Evenbeter’s software solutions.
The rebranding comes at a time when operators are increasingly searching for ways to engage and retain players across various product sectors. Evenbeter is well-positioned to assist with this shift due to its core expertise in poker and growing casino infrastructure.
Dmitry Starostenkov, CEO of Evenbeter, stated, "The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly. The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry. We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products, and expanded our capabilities with a turnkey casino platform and game aggregator. Our commitment to poker remains strong at the core of our business, while our turnkey casino platform and game aggregator increase the ways we can assist our clients. The expertise, reliability, and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter."
