Pires Invests £200,010 in Sportsbook Start-Up Low6

Pires has invested in the sportsbook start-up Low6 by acquiring 6,667 ordinary shares at £30 each, amounting to a total investment of £200,010. Low6 offers a white label mobile platform designed for sports teams and franchises, allowing them to incorporate sports betting features within their fan apps. This technology can be integrated into existing applications or provided as a standalone product, with revenue generated from a percentage of the betting amounts processed through its platform. Low6 has already established partnerships, including one with the Professional Darts Corporation (PDC) to launch a pool betting product, along with a free-to-play predictions product in collaboration with the Ultimate Fighting Championship. Additionally, the start-up has secured agreements with various football clubs in both the English Championship and the Scottish Premiership and is working with Sky Business on a quiz-based game named Pubwars. Low6 has also teamed up with Yinzcam, which creates apps for numerous sports teams and franchises in regions such as the US, Canada, Spain, and Australia. The company has raised over £8 million in funding thus far and plans to pursue additional financing ahead of its initial public offering, aimed for the first half of 2021. Peter Redmond, chair of Pires Investments, expressed satisfaction with the investment, highlighting his belief in Low6’s innovative platform and its potential to attract both sports clubs and fans, stating that the new funding will significantly enhance the company’s growth prospects.