LeoVegas Acquires Blue Guru Games Studio

LeoVegas has announced its acquisition of an 85% stake in Blue Guru Games, a new studio that will develop games not only for LeoVegas brands but also for other gaming operators. The studio plans to produce at least 20 games within the next two years, with its first releases anticipated by the end of 2021. LeoVegas CEO Gustaf Hagman expressed excitement about this development, stating, "For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own." He emphasized that leveraging their data and casino expertise will foster innovation and enable the creation of games that resonate with customers. Additionally, the studio will develop unique characters for marketing purposes, enhancing brand loyalty. This initiative follows LeoVegas' recent acquisition of Expekt from Betclic Group and its 25% investment in SharedPlay earlier this year.