Esports Entertainment Group has broadened its partnership with Dignitas, the esports division of New Meta Entertainment (NME). As part of this agreement, Esports Entertainment will secure the naming rights for Dignitas’ Counter-Strike: Global Offensive (CS:GO) team, prominently featuring its VIE.gg exchange betting platform branding on player jerseys. This partnership expands on a multi-year agreement established in June 2019, which designated VIE.gg as an official partner of Dignitas.
Together, Esports Entertainment and Dignitas will initiate strategic digital and physical activations, particularly targeting the New Jersey market. Notably, Dignitas made history last year by being the first esports organization to establish a gaming facility in the state.
Beyond the United States, this partnership will also facilitate Esports Entertainment's entry into the European market through Dignitas’ CS:GO team, which originates from Scandinavia.
Grant Johnson, chief executive of Esports Entertainment, expressed enthusiasm, stating, "Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally." Michael Prindiville, chief executive of Dignitas and NME, emphasized the significance of the partnership, noting, "Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey allow us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide."
