Rhea Craib has joined Flows as its new head of marketing, transitioning from her role at Gaming Innovation Group (GiG), where she led marketing for the B2B division for three years. During her tenure at GiG, Craib was instrumental in developing and implementing the brand strategy, overseeing lead generation, planning events and conferences, and managing the digital strategy for the company.
With over a decade of experience in various marketing roles, both in-house and at agencies, Craib brings valuable expertise to Flows. James King, CEO of Flows and a former GiG colleague, expressed enthusiasm about Craib's appointment, stating, "I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond." He emphasized that Craib's background will make her an asset as the company continues to innovate.
Founded in late 2021, Flows is a software-as-a-service (SaaS) provider focused on automating digital processes for igaming businesses. It enables companies to create new features and applications through a no-code solution. Flows signed CasinoFriday as its first client in January 2022, followed by an agreement with Pretty Technical in February.
In her new role, Craib will craft a marketing strategy to support the company's growth, enhancing its tone and voice, while also developing a content marketing approach to boost SEO efforts. Expressing her excitement about the new position, she remarked, "I am really excited to join the team at Flows, many of whom I have worked with in the past. Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead."
