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Understanding the Role and Impact of Aggregators in iGaming

by Sienna Marques
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Understanding the Role and Impact of Aggregators in iGaming

While the roles of casino operators, platform providers, regulators, and game studios are well-established in the gambling sector, the function of aggregators may not be as widely recognized. An extensive report sheds light on this emerging sector of the iGaming industry, outlining what aggregators currently do, how their roles have evolved, and what they are expected to contribute in the future. The scope of casino aggregation extends beyond standard expectations, covering areas such as regulatory knowledge, API security, promotional tools, and comprehensive data sharing across the industry.

Insights are provided by key figures from Alea, including Charlotte Lecomte (chief product officer and co-founder), Ramon Glieneke (chief operating officer), and Jordi Sendra (chief executive officer). The report also features perspectives from operators such as Fellipe Fraga, chief business officer at EstrelaBet, and Sam Leggott, director of gaming operations at LeoVegas Group. Additionally, Mark Segal, chief executive officer of Gaming Realms, offers insights from the game studio angle.

Data from eGamingMonitor highlights the top 25 aggregators ranked by the number of partnerships with studios, accompanied by analysis from CEO Kevin Dale on the intricacies of these figures. Alea also shares data, including case studies regarding leading game studios and titles in Brazil and Romania. The report addresses topics like responsible gambling, regulatory concerns, and outlines ten reasons why operators might prefer collaboration with aggregators, ensuring a comprehensive examination of the casino aggregation niche.

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