Soft2Bet has announced the appointment of Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships. This move brings over twenty years of experience in commercial, product, and operational roles within the retail and online gaming sectors to the company's senior leadership team. In this capacity, Collinge will play a key role in bolstering Soft2Bet's growth and enhancing its partnerships with prominent operators and entertainment brands.
Andrew Cochrane, the Chief Commercial Officer at Soft2Bet, commented on Collinge's appointment, stating, “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge’s professional journey includes significant roles in private equity-backed start-ups and large multinational gaming companies. He has successfully overseen global sales, commercial strategies, and business development initiatives, while also managing iGaming content, product development, and studio operations. His experience includes handling international accounts and revenue portfolios for major gaming firms, fostering senior-level relationships with operators, suppliers, investors, and strategic partners.
A vital aspect of Collinge’s expertise is his deep understanding of casino content, which will be essential for assessing the needs of Soft2Bet’s clientele and enhancing the solutions available to them.
