Ryan Collinge Joins Soft2Bet as Executive Vice President

Soft2Bet has appointed Ryan Collinge as Executive Vice President for Group Business Development & Strategic Partnerships. With over twenty years of commercial, product, and operational experience in both retail and online gaming, Collinge will join the company’s senior leadership team. In this role, he will play a key part in supporting Soft2Bet's growth and enhancing its partnerships with major operators and entertainment brands. Andrew Cochrane, the Chief Commercial Officer at Soft2Bet, expressed his enthusiasm for Collinge's appointment, stating, "Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands." Collinge's background includes positions in private equity-backed startups and multinational gaming firms, where he has led global sales, developed commercial strategies, and driven business development efforts. His experience encompasses iGaming content, product development, and studio management, alongside managing international accounts and revenue for prominent gaming companies. His deep knowledge of casino content will be crucial in understanding the requirements of Soft2Bet’s clients and optimizing the solutions the company can provide.