Genius Sports has entered a significant partnership with Kalshi, a cutting-edge financial exchange, to deliver official data, marketing, media, and integrity services. Known for its dominant position in providing official sports data across various regulated industries, Genius Sports will supply Kalshi with premium real-time data for its entire soccer portfolio, which includes major leagues like the English Premier League, Serie A, Liga MX, Argentine Primera División, and French Ligue 1.
This collaboration aims to establish a reliable foundation for settling sports prediction market contracts using verified and official data, thereby increasing transparency and minimizing dependence on unofficial sources.
Adam Barrick, Head of Sports Partnerships at Kalshi, remarked on the expanding prediction market ecosystem, noting the essential role of official data and integrity services. He expressed pride in partnering with Genius Sports, citing their proven success in delivering high-quality sports data and their commitment to maintaining the integrity of sporting events.
To boost market integrity and transparency, Kalshi will engage with Genius Sports’ existing information-sharing protocols. This involves restrictions on certain market types and efforts to improve visibility.
Sean Conroy, Genius Sports’ EVP of Rights & Partnerships, highlighted the importance of a reliable foundation rooted in trusted data, advanced technology, and strong integrity services as essential for the scaling of prediction markets. He stated that this partnership not only underscores Genius Sports' unique capability to support accurate and transparent sports markets but also positions them to influence the evolution of this growing sector. Additionally, Genius Sports will assist Kalshi in expanding its audience through various marketing services, including those offered through its owned media properties.
