Abelson Sports has entered a significant partnership with SABA Sports to roll out its Football Player Markets (FPM) product. This collaboration will provide SABA Sports with a rich assortment of player performance data, which includes detailed statistics such as goals, cards, shots, assists, fouls, offsides, and saves.
The partnership also enables the introduction of new betting options, featuring markets for extra time and combinations of scoring or assisting. This innovation gives SABA a competitive advantage within the sportsbook arena.
Abelson Sports has established itself as a leader in markets related to football goalscorers and cards. Meanwhile, the newer statistical metrics related to players and teams have been developed in collaboration with Twenty First Group, utilizing their advanced modeling capabilities.
This alliance enhances the range of pre-match and in-play offerings available to all Abelson clients, aimed at engaging and retaining avid football fans. The launch of FPM with SABA Sports signifies an important milestone, creating a new revenue stream and establishing a strong presence in the Asian market. The FPM feed will improve SABA’s B2C and B2B platforms, enriching user experience by offering more sophisticated betting options.
SABA Sports will benefit from Abelson’s robust distribution framework, allowing them to provide highly accurate, real-time pricing on niche aspects of player performance, meeting the rising demand for specific player props.
Reuben Thomas, the Sales Director at Abelson Sports, expressed excitement about the partnership, highlighting SABA Sports as a key player in the industry. He emphasized that the collaboration aligns with their growth strategy to expand in the Asian market while enhancing SABA’s sportsbook offerings.
Justin Foo from SABA Sports noted the importance of delivering detailed and reliable player markets, stating that Abelson's expertise adds significant value to their products and positions them strongly to enhance their global football offerings.
