Home NewsMarketing Aristocrat Gaming races into partnership with Las Vegas F1

Aristocrat Gaming races into partnership with Las Vegas F1

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The Aristocrat Gaming arm of Aristocrat Technologies has entered into a partnership with the inaugural Formula 1 Las Vegas Grand Prix.

Under the multi-year deal, Aristocrat Gaming will become the official slot machines of the debut race, which will run in the Nevada over the weekend of November 16-18.

The Grand Prix will take place at night on and around the Las Vegas Strip, with the route to pass some of the most famous landmarks in the city including Caesars Palace, Bellagio and Venetian.

“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the F Formula 1 Las Vegas Grand Prix,” Aristocrat Gaming chief marketing officer Mark Wadley said.

“This event will be like no other and we look forward to inviting interested F1 fans to play our great line-up of entertaining slot games that match the excitement on the track.”

Formula 1 Las Vegas Grand Prix chief commercial officer Emily Prazer added: |Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market.

“Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”

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