To strengthen responsible gambling efforts, the National Council on Problem Gambling in the US has joined forces with safer gambling solutions provider Mindway AI.
NCPG, as part of its strategic partnership with Mindway AI Gamalyze, will incorporate the solution in its ResponsiblePlay.org website.
Gamalyze, a tool that identifies risky gambling behaviors using neuroimaging insights, provides personalized interventions for individuals at high-risk. Gamalyze, according to the NCPG will provide it with more actionable and engaging insights for improving its responsible gambling program.
ResponsiblePlay.org is a site that provides information on how to play responsibly, and also where you can get help if you have a gambling problem.
NCPG, Mindway AI to Empower Players
Keith Whyte, NCPG’s executive director said that education is a key component in the prevention of gambling-related harm. Gamalyze’s integration into ResponsiblePlay.org provides visitors with a new tool that will help them to make informed decisions about their gambling behaviour.
Rasmus Kjaergaard, CEO of Mindway AI said: “We’re thrilled to announce this exciting partnership across the US with NCPG. The collaboration is proof of our dedication to responsible gambling innovation and to a shared vision for a better future.
Together, we’ll pave the path for industry transformations and redefine what is possible. We are ready to take the lead in this partnership, which marks the dawn of a brand new era.
Mindway AI Expands Presence in Gambling
Mindway AI’s latest partnership is with NCPG, a gambling organization.
It entered into a partnership with AnonyMind, a specialist in gambling addiction treatment. Mindway AI’s technology for protection is combined with AnonyMind’s treatment expertise to develop a solution that identifies and addresses at-risk players.
AnonyMind counselling services will be available to operators who integrate Mindway AI software. They can take action to treat and prevent addiction.
Mindway AI software uses machine learning algorithms, in conjunction with assessments by human psychologists to determine gambling behavior at risk.
Mindway AI has also entered into a partnership with Doura-Schawohl Consulting, a government relations company. The effort is part of an overall initiative to enhance player protection in the US.
Doura-Schawohl Consulting focuses on providing a different perspective to gambling policy in the US. Mindway AI will integrate its expertise in neuroscience, AI, and psychology to the partnership.
The deal, which primarily benefits North America audiences, also includes projects in other parts of the world.