Allwyn is undergoing a substantial operational transformation as it aims to establish itself among the largest multi-channel gaming groups worldwide. Leading this change is Kresimir Spajic, the company’s digital CEO, who joined Allwyn in September of the previous year. Spajic has expressed that his collaboration with billionaire founder Karel Komárek has profoundly influenced his experience at the company.
"The main reason why I’m here is Karel," Spajic stated during an interview by the pool at a Marbella hotel. "He sold me his vision and his story. He views Allwyn as a digitally driven entertainment company that seeks to extend beyond traditional gaming into broader sectors."
In the past year, Allwyn has significantly expanded its footprint through notable mergers and acquisitions, including a partnership with Greek lottery operator OPAP, which has enabled Allwyn to list on the Athens Stock Exchange. The company also executed a $1.6 billion acquisition of PrizePicks, broadening its presence in North America and entering the daily fantasy sports arena, potentially paving the way for diversification into other areas.
Spajic indicated that additional mergers and acquisitions are on the horizon as Allwyn integrates its new businesses. While he acknowledged ongoing discussions regarding future opportunities, he emphasized that there is no immediate pressure to finalize any deals. "We don’t feel that pressure; we want to do the right deal that is accretive to our goals of becoming a leading global digital entertainment company," he remarked.
He noted the inherent urgency present in the gaming sector, stating, "You don’t want to become obsolete. We are not complacent and are always exploring the next opportunities, trying to stay at the forefront of innovation. But there is no rush to complete a deal."
Regarding the company's recent decision to withdraw from acquiring European sportsbook Novibet, Spajic explained, "We were looking for several elements, including technology and talent, as well as market penetration in certain areas Novibet serves."
The deal did not proceed due to several considerations that failed to uphold the transaction's expected value, particularly in light of feedback from the Hellenic Competition Commission (HCC). "We believed it would have been beneficial for all parties involved, including Novibet, Allwyn, and the Greek government and consumers," he added.
Spajic further clarified that they were exploring other options and executing different M&A strategies. Allwyn is pursuing tuck-in acquisitions to enhance its operational and technical capabilities, aiming to expand into underdeveloped markets or strengthen areas lacking in their portfolio. Spajic believes they possess one of the most astute investment teams in the industry, committed to executing their strategic vision.
Ultimately, Spajic concluded that Allwyn is also focusing on organic growth by enhancing its internal capabilities. "We anticipate growth from two pathways: inorganic, which has been our primary strategy, and organic by improving operational efficiencies and advancing our technological capabilities." A more detailed profile on Kresimir Spajic will be available soon.
