Winvia Entertainment, a UK-based operator in the prize draw market, has finalized an agreement to acquire the trade and key assets of two firms: The Online Giveaway Guys, known as The Giveaway Guys, and Win Life Competitions.
The combined valuation of these businesses is approximately £19.1 million ($25.35 million), determined through an adjusted EBITDA multiple that includes both deferred and contingent payments.
As part of the asset purchase agreement signed on Monday, Winvia will take over the brands and operational assets of The Giveaway Guys and Win Life, without taking on any liabilities, cash reserves, or trade receivables. The terms of the deal include an immediate cash payment of £15.47 million at the deal's completion, along with a deferred payment of £3.63 million due one year later. An additional earn-out payment will depend on the adjusted EBITDA for the 12 months concluding on the second anniversary of the acquisition's completion, calculated at 2.1 times the adjusted EBITDA achieved, minus the deferred amount.
The financial structure of the acquisition is tied to an agreed adjusted EBITDA of £4.25 million for the 12 months ending June 30, 2026, with projected gross revenue for that period set at £30.3 million. Winvia plans to fund the acquisition using its existing cash resources. The completion of this acquisition hinges on successfully transferring crucial supplier agreements and is expected by the end of October 2026.
Mihai Manoila, CEO of Winvia, described the acquisition as a significant advancement in their strategy to establish a stronger foothold in the UK prize draw market. He remarked, “TOGG and Win Life are high-quality brands with strong customer engagement, attractive economics, and significant growth potential.” Manoila believes there is a clear opportunity to enhance performance through Winvia's proprietary technology platform, operational expertise, and innovative product capabilities.
The acquisition is anticipated to positively impact earnings in the first full financial year following completion, with some employees from the acquired businesses expected to join Winvia’s existing team. Plans for integration include merging the new brands into Winvia's technology platform, automating various processes, and developing subscription-based offerings to drive recurring revenue.
The Giveaway Guys, which debuted in 2020, and Win Life, known for its campervan prizes and established recurring revenue, both hold strategic value for Winvia. The engagement levels and marketing channels of the acquired companies align well with Winvia’s broader growth objectives in the UK prize draw sector. Earlier this year, Winvia launched a prize draw aimed at Aston Villa fans, dubbed “Villa Win,” which represented a major B2B initiative for its BOTB (Best of the Best) prize draw system, attracting over 9,000 registered users in September alone.
In its first half earnings report released on Tuesday, Winvia announced that its prize draw segment experienced a gross revenue growth exceeding 15%, totaling over £41 million. Since its stock market debut at the end of the previous year, Winvia reported a group net revenue of £109.7 million for the six months ending June 30, 2026, marking a 43% increase from £76.9 million during the same period last year. Adjusted EBITDA rose to £17.2 million, compared to £16 million in the first half of 2025.
Manoila pointed out that recent acquisitions and investments have put Winvia in a strong position for further growth in the latter half of 2026. There are also hints at more mergers and acquisitions in the fragmented UK prize draw market. He stated, “With the benefits of our investment beginning to emerge and further M&A and B2B opportunities under discussion, we are well placed to deliver further growth.”
The UK prize draw competition sector has seen substantial changes recently. A white paper by consultancy Rokker revealed that as of August, M&A spending in this space exceeded £220 million. The report cited Winvia’s acquisition activities, including BOTB for £45.3 million in 2023, Click Competitions for £16.4 million in 2025, and Rev Comps for £11.8 million in 2026, as significant contributions to industry consolidation.
