The UK’s Prize Competition Council (PCC) has appointed Tom Banks as its first executive director to lead this newly established organization, which represents the growing prize draws sector in the country.
With more than 13 years of experience in public affairs and corporate communications, Banks has a background that includes advisory roles within various gambling and political circles. Before joining the PCC, he worked for four years as a consultant at Public First, providing support to Kindred, followed by another four years as head of external relations at FDJ United, the parent company.
George McGregor, the independent chair of the PCC, shared his belief in Banks’ capability, stating, "Tom brings experience in explaining complex regulatory issues to government, regulators and the media across the UK and Europe. He understands the scrutiny facing businesses that serve the public and the need to support what they say with evidence."
McGregor highlighted that aiding members in adhering to the Department for Digital, Culture, Media and Sport's (DCMS) Code remains the PCC’s top priority.
The council's board features other notable members, including Chris Jennings from Winvia Entertainment and Declan Murphy of Pristine Competitions, with Jennings having recently acquired Giveaway Guys.
In his new role, Banks emphasized that listening to members and assisting their operations under the DCMS Code is his initial focus. He stated, "I also want us to make a confident case for the sector by showing the standards responsible operators uphold, explaining how prize competitions work and representing the people who choose to take part."
Established in July this year, the PCC aims to provide a united voice for the prize-competition market while guiding operators in complying with the DCMS Voluntary Code of Good Practice for Prize Draw Operators. The Code encourages transparency regarding terms and conditions, entry methods, and prize fulfillment, while aiming to eliminate misleading or exploitative practices.
An August white paper from Rokker revealed that approximately 195 operators had signed onto this new Code by late July 2026, along with 31 service providers classified as “other relevant signatories.” However, Rokker also estimated that these signatories represented less than 20% of the sector's active operators at that time.
