Relax Gaming, known for its role as an iGaming aggregator and content supplier, has forged a new partnership with Imagine Live, a provider focused on next-generation live casino experiences. This collaboration will see Imagine Live integrate into Relax Gaming's Powered By Relax (P2P) programme, allowing it access to Relax's extensive network of tier-one operators and a variety of regulated markets around the world.
Imagine Live specializes in delivering premium live dealer games along with immersive game show experiences, featuring over 200 live tables that cater to players in 16 regulated markets, such as the UK, Malta, Sweden, Romania, Belgium, Greece, and Brazil. Their platform incorporates AI-driven solutions for security and risk management, which enhances operator confidence alongside their high-quality live casino offerings.
By incorporating Imagine Live's products into its platform, Relax Gaming enhances its portfolio for operator partners while reinforcing its role as a significant distributor for innovative developers. Jennifer Buttigieg, the Head of Commercial & Partnerships at Relax Gaming, commented, "Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content, and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme. We are always looking to partner with studios that bring something genuinely different to operators, and Imagine Live’s approach to innovation and player engagement does exactly that."
Buttigieg expressed excitement about welcoming Imagine Live to their aggregation platform, emphasizing the partnership's potential to support further growth within the live casino sector by connecting with operators across vital regulated markets. Nadiya Attard, Chief Commercial Officer of Imagine Live, noted, "This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. Joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business. Relax Gaming's proven track record, extensive operator network, and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally and bring our distinctive live casino experiences to a much wider audience. We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.
