Playson, a prominent digital entertainment supplier, has launched its latest global campaign, BLASTS & RACES, which features an impressive €25,000,000 prize pool. This initiative builds upon the success of the previous Non-Stop Drops & Races campaign and marks a significant evolution in Playson’s network offerings. Running until June 30th, 2027, this year-long campaign offers a prize pool that has doubled from the previous €10,000,000, making it one of the largest player engagement campaigns in the industry.
Operators and partners can join the campaign at any time within the year without the need for any integration. The launch follows a record level of participation in previous campaigns, highlighting the popularity of extensive network engagement strategies.
BLASTS & RACES brings a refreshed identity to Playson’s flagship campaign while maintaining the foundational elements that ensured past success. As part of this rebranding, features have been renamed: Cash Blast has transitioned to Power Blast, Tournaments are now called Grand Races, and Short Races have become Turbo Races. Despite these name changes, the core mechanics and seamless integrations that operators appreciate remain intact.
This campaign utilizes Playson’s effective engagement tools and includes a selection of top-performing and newly launched titles, allowing operators an easy way to enhance player retention. With no added integration necessary, partners can opt-in to start rewarding players through this initiative immediately.
Waldemar Antypov, Product Owner at Playson, commented on the campaign's significance, stating, "BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world. Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity, and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year."
