Playson, a leading digital entertainment supplier, has launched its latest global initiative, BLASTS & RACES, featuring an impressive €25,000,000 prize pool. This new campaign builds on the success of the previous Non-Stop Drops & Races program, marking a significant evolution in Playson’s campaign offerings. Spanning a full year until June 30th, 2027, BLASTS & RACES boasts a prize pool that has doubled from the prior edition's €10,000,000, positioning it as one of the largest player engagement campaigns in the industry.
Partners and operators can join the campaign without any integration requirements at any time during the year. This launch follows the prior initiative's record participation, showcasing the widespread appeal of large-scale network engagement efforts.
With this update, Playson has refreshed the identity of its primary engagement campaign while retaining the successful elements from past initiatives. Several features have been renamed for clarity; for instance, Cash Blast is now known as Power Blast, Tournaments have been rebranded as Grand Races, and Short Races are now Turbo Races. Despite these name changes, the established mechanics and seamless integrations that operators appreciate have not altered.
BLASTS & RACES is powered by Playson’s proven engagement tools, highlighting both popular existing titles and newly released games. This campaign offers operators a streamlined method to enhance player retention without the need for additional integrations. Partners can begin participating today, rewarding players throughout the year-long campaign.
Waldemar Antypov, Product Owner at Playson, expressed enthusiasm about the launch: "BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world. Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year."
