Genius Sports has inked a significant partnership with Kalshi, a next-generation financial exchange, to supply official data alongside marketing, media, and integrity services. With a stronghold in the market of official sports data across regulated sectors, Genius Sports will deliver high-quality, real-time data for Kalshi's entire soccer portfolio. This includes prominent leagues such as the English Premier League, Serie A, Liga MX, Argentine Primera División, and French Ligue 1.
The collaboration aims to use verified official data as a reliable source for settling sports prediction market contracts, which is expected to boost transparency and decrease dependence on unofficial or outdated data sources.
Adam Barrick, Head of Sports Partnerships at Kalshi, stated, "As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever. We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions."
To further enhance market transparency and ensure the integrity of sports, Kalshi will engage in Genius Sports’ established information-sharing protocols, which will also include limitations on certain market types and improved visibility.
Sean Conroy, Executive Vice President of Rights & Partnerships at Genius Sports, remarked, "Prediction markets will scale on a foundation of trusted, fast, and accurate data, reliable technology, and robust integrity services, and that is exactly where Genius Sports is uniquely positioned. This partnership with Kalshi demonstrates how we can provide the essential technology layer that enables accurate and transparent sports markets. As this category grows, we believe Genius Sports will play a central role in shaping its development while helping protect the integrity of sports."
Additionally, Genius Sports is set to bolster Kalshi’s audience growth by providing marketing services through its Legend-owned media assets.
