Codere Online, a prominent online gaming and sports betting operator in Spain and Latin America, has entered into a significant multi-year partnership with the National Football League (NFL) in Mexico. This collaboration is aimed at enhancing Codere Online's standing as a premium brand while fostering long-term connections with prestigious sports organizations, particularly in one of its key markets.
As part of this agreement, Codere Online will be designated as the Official Betting Partner of the NFL in Mexico, the Official Partner of Super Bowl LXI, the Official Partner of the NFL Mexico Game, and the Official Sports Betting Sponsor. Partnering with such a renowned athletic institution complements Codere Online's ambition to align with globally recognized brands in sports.
The NFL, known for its influential presence in global sports, presents Codere Online with an excellent opportunity to heighten brand awareness and nurture customer relationships through a diverse range of entertainment options in Mexico. This deal marks Codere Online's ongoing strategy of connecting with esteemed sports organizations that enjoy both international acclaim and strong local ties. Given Mexico's enthusiastic fan base for the NFL, the partnership fits naturally for these two brands, both of which emphasize innovation and enriching fan experiences.
One key aspect of the collaboration includes Codere Online's role as a sponsor for the upcoming 2026 NFL Mexico City Game. Set to take place on November 22, 2026, this game will feature a regular season clash between the San Francisco 49ers and the Minnesota Vikings. Additionally, Codere Online will also sponsor Super Bowl LXI, scheduled for February 2027 in Los Angeles.
This multi-year partnership will facilitate extensive fan engagement initiatives, including hospitality programs, VIP experiences, activations in various Mexican cities, and official NFL merchandise. Through these efforts, Codere Online aims to provide its customers with exceptional access to one of the top global sports leagues while creating memorable experiences that resonate with fans.
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, expressed enthusiasm about the partnership, highlighting its significance as a milestone for the company. He stated, "Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties."
Arturo Olivé, Managing Director of NFL Mexico, welcomed Codere Online, stating that Mexico is a vibrant and critical market for the NFL, teeming with passionate fans. He added that the partnership is expected to enhance the fan experience through innovative initiatives, exclusive opportunities, and unique moments that connect supporters more closely to the NFL.
With this collaboration, Codere Online is committed to providing NFL-related content and experiences while adhering to standards of responsible gaming, integrity, and regulatory compliance. The partnership exemplifies a pivotal moment in Codere Online's growth strategy and solidifies its presence within the elite circle of international sports associations, while ensuring offering premium experiences around the NFL's key events, such as the 2026 Mexico City Game and Super Bowl LXI.
