Playson has made significant strides in the South African market through its new partnership with Hollywoodbets, a major player in the gaming sector. This collaboration will enable Hollywoodbets to offer a selection of Playson’s popular titles to users across the regulated market.
Using Light & Wonder’s aggregation platform, the integration will kick off with several of Playson’s acclaimed "Hold and Win" games. Titles in the initial launch include Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win, and 3 Carts of Gold: Hold and Win. Future releases are also planned as the partnership grows.
Hollywoodbets, well-known in South Africa for its diverse gaming offerings, is recognized for providing high-quality entertainment experiences, making this partnership a fitting move for both firms. The agreement underscores Playson’s ongoing strategy to expand its presence in Africa, having secured multiple significant deals this year, while allowing Hollywoodbets to enrich its live games selection with proven titles that resonate with players.
Blanka Homor, Sales Director at Playson, remarked on the partnership as a crucial step in their African growth strategy, noting, "As one of South Africa's household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience. We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together."
Wayde Dorkin, Head of Product at Hollywoodbets, expressed enthusiasm about the addition of Playson’s games, stating, "Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering. We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.
