Home Gaming Industry InsightsSweden’s Licensed Gambling Market Sees 5% Boost in Q2 2026 Turnover

Sweden’s Licensed Gambling Market Sees 5% Boost in Q2 2026 Turnover

by Sienna Marques
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Sweden's Licensed Gambling Market Sees 5% Boost in Q2 2026 Turnover

In the second quarter of 2026, licensed operators in Sweden reported a total turnover of SEK7.4 billion ($776 million), reflecting a 5.1% increase from the same period in 2025. The data, released by the gambling regulatory body Spelinspektionen, defines turnover as the amount wagered by players minus the winnings handed out.

The bulk of the earnings, totaling SEK4.96 billion, came from online gaming and sports betting, which saw a year-on-year growth of slightly over 7%. In contrast, state-run lotteries and slot machine games contributed SEK1.43 billion, maintaining a stable performance compared to Q2 2025. Public benefit games, which include lotteries and hall bingo, accounted for SEK863 million, with hall bingo turnover remaining steady at approximately SEK51 million.

Land-based commercial gaming, primarily from casinos located in restaurants, reported SEK73 million in turnover, marking a significant increase of nearly 13% from SEK64 million during the same quarter last year. Notably, the closure of Svenska Spel's final Casino Cosmopol venue in 2025 resulted in negligible turnover for the state operator during this period.

The report also highlighted participation in Spelpaus.se, the national self-exclusion system, which saw a slight decline of 0.7% from the previous quarter. By the end of Q2, just under 138,000 individuals had registered as self-excluded. In April, Spelinspektionen implemented new regulations that standardized operators’ technical connections to Spelpaus, including unique IDs and enhanced verification processes. This self-exclusion system was established following the country’s regulatory reforms in 2019.

The self-exclusion framework faced scrutiny last year when a documentary series raised concerns about a potential data breach in the register.

Regarding the unregulated market, as of April 30, Spelinspektionen identified 2,186 active gambling websites operating without Swedish licenses. Influencers continued to play a significant role in promoting these unlicensed online gambling services to consumers. Previous reports had indicated that affiliate marketing networks and ‘link farms’—which misdirected search traffic towards unlicensed casinos—were significant concerns, particularly due to the involvement of numerous online influencers in these networks.

Channelisation for online gambling decreased by 1% in 2025, resulting in an 84% rate. This represents a slight decrease from the regulator’s assessment for 2024 and a further dip from the 86% reported in 2023.

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