Home Gaming Industry InsightsSweden Sees 5% Turnover Increase in Q2 Licensed Market

Sweden Sees 5% Turnover Increase in Q2 Licensed Market

by Sienna Marques
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Sweden Sees 5% Turnover Increase in Q2 Licensed Market

Licensed operators in Sweden reported a turnover of SEK 7.4 billion ($776 million) for the second quarter of 2026, representing a 5.1% year-on-year increase from the same period in 2025. The data was made public on Wednesday by the gambling regulatory body, Spelinspektionen. The regulator defines turnover as the total stakes from players minus the winnings distributed.

Online gaming and sports betting were the largest contributors to this revenue, bringing in SEK 4.96 billion, which reflects a year-on-year growth of over 7%.

State-run lotteries and slot machine games generated SEK 1.43 billion, remaining largely stable compared to the second quarter of 2025. In addition, games organized for public benefit, like lotteries and hall bingo, totaled SEK 863 million, with hall bingo alone maintaining a steady turnover of around SEK 51 million.

Land-based commercial gaming, primarily from casino operations within restaurants, documented SEK 73 million in turnover, marking a notable increase of nearly 13% from the SEK 64 million reported in the same quarter last year.

Following the closure of Svenska Spel's final Casino Cosmopol venue in 2025, the state-operated entity recorded negligible to zero turnover during this quarter.

The report from Spelinspektionen also provided updates on participation in Spelpaus.se, the national self-exclusion system. Participation saw a slight decrease of 0.7%, with close to 138,000 individuals registered as self-excluded by the quarter's end.

In April, Spelinspektionen implemented new regulations aimed at clarifying and standardizing how operators must technically connect to Spelpaus, requiring unique IDs and stricter verification measures. The self-exclusion system was introduced following Sweden's 2019 regulatory reform. Last year, it faced scrutiny after allegations surfaced about a data breach in the register.

On the unregulated gambling front, Spelinspektionen reported 2,186 active gambling websites lacking Swedish licenses as of April 30. The regulator highlighted the role of influencers in promoting these unlicensed online gambling services to consumers.

Earlier reports raised concerns regarding affiliate marketing networks and 'link farms' that redirect traffic to unlicensed casinos, noting the involvement of numerous online influencers in these activities. The channelization rate for online gambling fell by 1% in 2025, now at 84%. This figure is a slight decline from the previous year's assessment, down from 86% in 2023.

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