SmartSoft has officially joined the African iGaming Alliance (AiA) as a Gold Supplier Member, marking a crucial partnership aimed at enhancing the development of gambling in Africa. The announcement, made on Tuesday, emphasized that the collaboration is intended to support the progression of sustainable, responsible, and commercially viable regulated gambling markets throughout the continent.
With a strong and expanding presence in Africa, SmartSoft previously co-hosted the iGB L!VE Africa Summit in July. As a member of AiA, SmartSoft will take part in regulatory discussions, strategic roundtables, and research initiatives, alongside other operators and suppliers working in the region.
Guram Gotsadze, the CEO of SmartSoft, stated that the company’s membership in AiA highlights their increasing focus on Africa and their dedication to fostering regulated and sustainable gaming markets. "Africa is an important and growing part of SmartSoft's international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent," Gotsadze noted.
Peter Kesitilwe, CEO of AiA, remarked that SmartSoft has already established significant ties to African markets. He expressed enthusiasm about collaborating on various issues, including B2B licensing, market access, responsible gaming, channellization, and sustainable regulation.
The AiA sees this partnership as part of its goal to engage industry stakeholders in constructive dialogue as Africa's gambling market evolves. "Our aim is to create an environment in which regulators, operators, and suppliers can engage constructively on the opportunities and challenges facing the industry across the continent," Kesitilwe stated.
Collaboration was also a significant theme during the recent inaugural Africa Safer Gambling Week hosted by the AiA. Kesitilwe highlighted that the event aimed to promote ongoing cooperation and shift discussions on safer gambling into actionable measures. "The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion," he explained. "It has to translate into practical action, educating players, engaging communities, protecting young people, and highlighting the dangers of illegal and unlicensed gambling."
