iGame Media, a pioneer in the sports betting industry known for its fully agnostic video streaming platform, has introduced OneData. This new gateway provides sportsbooks, platforms, and prediction markets with streamlined access to a diverse array of specialist odds and sports data providers consolidated into a single integration.
OneData addresses a significant industry challenge: the costs associated with feed integration and the ongoing maintenance burden. The platform opens up access to niche sports, emerging odds models, and innovative products that have been previously underutilized or excluded from development roadmaps.
The ecosystem of OneData encompasses over 30 sports and more than 1,000,000 events annually across four betting formats: fixed odds, expectancies, bet builder, and live event data, all delivered in under 100 milliseconds. Users can select which odds and data suppliers to utilize through OneData, and partners can propose the addition of new suppliers.
One of the key technical features of OneData is OneMap, a unified ID engine developed by iGame Media. It standardizes the mapping of each provider's teams, leagues, markets, and events to their respective event creation IDs, simplifying the technical workflows for operators, regardless of their current or future providers. This facilitates the rapid and efficient transition of new sports, content, and innovative products from concept to production.
Mike Cobain, Founder and CEO of iGame Media, remarked, "iGame Media has spent over 10 years serving as the Swiss army knife of video for this industry, with over 150 direct integrations with leading operators worldwide. We focus on identifying problems and building solutions, and we are the only truly provider-agnostic company globally in this space. OneData represents the next logical step in that evolution—offering a single integration that provides access to a comprehensive ecosystem of specialized odds and data providers."
At launch, OneData offers access to specialist odds and data providers such as 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA, and Twenty First Group, with plans to announce additional suppliers and sports in the near future.
iGame Media will showcase OneData at booth C101, Hall 3 during the SBC Summit. More information is available at igamemedia.com.
