Evenbeter, which recently rebranded from EvenBet Gaming, is set to unveil a new commercial strategy during the upcoming SBC Summit in Lisbon, scheduled from September 29 to October 1. The company is shifting its focus from traditional product-driven sales to a more customized approach that emphasizes understanding operators' current positions and crafting individualized growth paths for them.
At the Summit, attendees can meet Evenbeter at stand B233, where they will present this new framework through live product demonstrations and tailored consultations. Instead of offering a one-size-fits-all product catalog, Evenbeter evaluates the operator's existing business model, target audience, technical setup, market presence, and growth aspirations.
Recognizing the complexities involved in entering the poker space without deep expertise, adequate liquidity, or established processes, Evenbeter is committed to simplifying this initial phase. The team will assess each operator's current status to determine the most appropriate entry point. This could range from a lightweight integration like One-Click Poker Games for established casinos or sportsbooks, to a dedicated poker platform for startups with poker experience, or even full turnkey casino solutions for new iGaming entrepreneurs.
Poker continues to be fundamental to Evenbeter's offerings, while their broadened casino portfolio opens additional avenues for operators looking to expand into new verticals. The growth paths are designed to be flexible and tailored to the specific operator's business model, market conditions, and readiness, providing a clear structure for technology decisions. Operators can start with immediate needs and progressively move to future opportunities.
Each initial solution integrates into a larger, adaptable roadmap that evolves as the operator enhances its capabilities and engages its audience. Future steps may include launching a poker room, joining a shared poker network, building a proprietary poker network, or adding casino products.
Dmitry Starostenkov, the CEO of Evenbeter, emphasized the importance of starting with the operator’s needs rather than a product-centric approach, stating, "We start with the operator, not the product: start with what you need, and grow into what’s next. That is the core promise we are bringing to SBC Summit this year. Every business starts from a different position, so instead of pushing a predefined package, we anchor our strategy in their current readiness. Whether it’s a light-touch integration or a fully independent platform, we help operators find the exact right entry point for today and map out a practical path for tomorrow.
