Blask has launched a new feature called Blask Affiliates, designed to assist operators and affiliates in the iGaming sector. This tool enables operators to monitor their own placements, discover potential affiliate partners, keep tabs on competitors’ campaigns, and allows affiliates to identify which brands are worth promoting.
This AI-native analytics platform specializes in tracking affiliate websites and pinpointing which operator brands are present on their pages, recording the exact position of each brand daily along with a dated screenshot for reference. The system locates affiliate sites based on specific keywords, identifies pages displaying brand rankings, and tracks daily changes in brand placements. An exhaustive directory of tracked sites within a country is available, sortable by traffic.
In addition, the platform provides insights into each brand’s affiliate presence, displaying the number of affiliates showcasing that brand and highlighting week-over-week and month-over-month changes. Users can delve deeper into individual brands to see which affiliate sites promote them, on how many pages, and at what rankings. Conversely, they can explore specific affiliates to view all brands they promote and their placements.
For operators, Blask Affiliates serves as a daily toolkit with several functionalities:
1. Operators can track their own placements, confirming logo appearances on pages as specified in their contracts.
2. The feature allows them to discover new affiliate partners by sorting the list of sites by traffic, identifying high-value sites that haven’t yet carried their brand.
3. Users can assess where competitors’ brands are placed by examining affiliate partnerships in various markets.
4. Additionally, they can monitor competitor campaigns, as any increase in a brand’s affiliate count will be flagged before this information becomes apparent elsewhere.
Affiliates can take advantage of the dataset in several ways:
1. They can observe what competing affiliate sites are doing, analyzing which brands are featured and their placements.
2. The tool can help affiliates identify brands that are rapidly expanding their affiliate base, making them desirable to approach before their programs fill up.
3. Affiliates can evaluate a brand’s viability based on the number of existing affiliates promoting it, providing a concrete signal for promotional decisions.
4. They can also explore new markets by checking which operators are currently active with affiliates in specific regions before planning expansion.
Blask Affiliates is operational, initially covering Brazil, where it currently tracks 315 affiliate sites, with plans for expansion to other countries in the future.
