Tim Miller, who previously served as the executive director for policy and research at the UK Gambling Commission, has established a new international advisory firm named GamReg Consulting.
On Wednesday, Miller announced that the consultancy will support governments and regulators in navigating the increasingly complicated landscape of the global gambling industry, including the challenges presented by the illegal gambling market.
GamReg Consulting aims to deliver expert advice on regulatory design and implementation to jurisdictions grappling with technological advancements and a growing demand for consumer protection. The firm recognizes the urgency of counteracting illegal gambling and plans to work closely with commercial providers that assist regulatory agencies.
A key objective for GamReg is to help clients devise regulations that harmonize industry practices and technological innovations. Miller emphasized that enhancing consumer incentives to engage with licensed markets is central to their mission.
"Regulators everywhere are dealing with fast-moving markets alongside heightened expectations," Miller remarked. He stressed the need for practical and credible solutions that prioritize player safety while also offering an appealing consumer experience. He cautioned against oversimplified tactics like raising taxes or imposing outright bans, advocating for a regulatory framework that is driven by evidence, focused on outcomes, and informed by technology.
Miller expressed his goal for GamReg Consulting as turning ambitions into effective regulation that safeguards consumers, builds industry confidence, and is practical in everyday application.
The firm has already begun collaborations with partners in North America and is planning to extend its global presence throughout 2027.
Miller left the UK Gambling Commission earlier this year after more than ten years of service. During his tenure, he was instrumental in leading vital research efforts and orchestrating significant policy changes. He played a pivotal role in launching the Gambling Survey for Great Britain and implementing elements of the Gambling Act review and its white paper, including improvements to age verification, trials for financial vulnerability checks, and regulations on remote game design and direct marketing practices.
Following Miller's departure, Sarah Fox, a former senior civil servant from the Department for Digital, Culture, Media and Sport, has been appointed as his successor. Additionally, Miller has stepped down from his position on the board and as treasurer of the Gambling Regulators European Forum (GREF), where he was a notable figure. GREF has extended its appreciation for Miller’s contributions during his years of service.
