High-load businesses rely heavily on external systems for their daily operations. Every payment transaction involves various components including card issuers, cryptocurrency processing, KYC services, and fluctuating exchange rates. Each of these entities operates under different APIs and processing logics. For effective communication with users, messaging providers must function uninterrupted, navigating regional blocks and ensuring anti-fraud systems can differentiate between genuine users and threats. In highly regulated environments, companies must also establish communication with government authorities. Any glitch in these processes can have immediate repercussions on a business's revenue and reputation.
RedCore, a business group with over a decade of experience in the digital economy, focuses on developing innovative solutions for high-load, regulated industries. When existing market solutions fell short of their requirements for speed, stability, and security, RedCore began to create its own technologies. Many of these are now independent brands available to the market, transforming internal tools designed to solve RedCore’s challenges into externally-facing products.
Each brand within RedCore addresses specific areas related to high-load businesses including payments, anti-fraud, message delivery, traffic management, and marketing, providing comprehensive solutions with proprietary options.
In the realm of FinTech, the backbone of any payment processing product is its multi-provider infrastructure. RedCore’s FinTech solutions are anchored by three core engines: the Card Engine, which integrates with any card issuer through a unified interface; the Crypto Engine, which facilitates cryptocurrency transactions, assesses risk, and manages exchange processes; and the Balance Engine, which monitors internal balances and transactions.
Each engine allows for seamless integration of new providers without altering existing business logic. RedCore has designed the system to ensure that if one provider experiences an issue, operations continue unimpeded as traffic reroutes without any loss of funds or time. Their Site Reliability Engineering (SRE) team continuously monitors connections to swiftly address any disruptions, and all transactions are subject to real-time risk assessments.
Within high-speed environments such as iGaming and e-commerce, effective anti-fraud systems are essential. Employing a proactive stance, RedCore's Frogo platform operates under the assumption of user innocence while examining behavior at each interaction stage. Using flexible scoring triggers, Frogo adapts to new threats without increasing false positives. The platform includes Device Fingerprinting to recognize users based on device signals and offers a scoring engine that analysis interactions according to established risk policies. Furthermore, its Graph-Based Forensics module enables quick identification of fraudulent behaviors such as multi-accounting and abuse. The data gathered is accessible to various teams for comprehensive risk management.
According to Volodymyr Todurov, CEO of Frogo, "True anti-fraud is about protecting your bottom line." He elaborates that Frogo serves as a revenue optimization system, identifying complex risks seamlessly, thereby enabling businesses to scale confidently.
Communication strategies are also critical in high-load scenarios. The CommsHub platform, developed within RedCore, integrates multiple messaging services, allowing companies to combine SMS, messaging apps, and flash calls into a single interface, thereby avoiding the pitfalls associated with relying on a single provider. If one service faces an interruption, CommsHub smartly reroutes messages through alternative channels, ensuring stable delivery while also managing costs efficiently.
Viktoriia Yefimenko, CommsHub’s CPO, indicates that the goal is to simplify communication complexities for businesses. Clients can manage all communication methods through a single contract, facilitating rapid campaign launches with real-time visibility into delivery statuses and expenses.
In terms of traffic management, PIN-UP Partners—part of RedCore—has developed a predictive model to aid partners in making informed decisions about traffic budget allocations. This predictive tool evaluates historical data to determine the feasibility of scaling launches without blind investments.
As the advertising landscape shifts towards increased automation, particularly on platforms like Facebook, accurate event reporting becomes crucial. To assist affiliates, PIN-UP Partners will soon introduce dynamic postbacks designed to send critical user interaction data back to the advertising platforms, streamlining the optimization process.
In addressing the challenges associated with conversion and retention, mr.Booster—a marketing agency within RedCore—focuses on increasing brand visibility and protecting against competition in branded search queries. This agency employs tools such as Retarg, a programmatic DSP platform that facilitates audience re-engagement and optimization based on real-time data from campaigns. Additionally, BrandDuck monitors brand presence in search results to identify and mitigate traffic interception by affiliates or competitors.
Pudov from mr.Booster emphasizes the importance of a single cohesive partner to handle multiple facets of marketing. Their comprehensive approach ensures that clients achieve rapid scalability without losing control at any stage of the marketing process.
RedCore has effectively established itself across key areas of the digital economy, offering a diverse range of technologies and expertise that support partners in expanding their reach in new markets.
