Brazil's Blask Index witnessed a staggering drop of 78.2% during the week of September 28 to October 4, marking the second consecutive decline since President Luiz Inácio Lula da Silva enacted Medida Provisória 1.394 on September 25. The previous week had already seen a 20.1% decline in the index.
In response to the impending ban on licensed betting set for October 6, offshore brands have been increasingly capturing a share of the market. Their proportion of Brazil's Blask Index surged from 3.7% during the week of September 14-20 to 5.9% the following week, and reached 18.1% by September 28. As of October 4, this figure climbed to 23.4%. The decline is stark; on October 4, the Blask Index measured around just one-tenth of its average from mid-September.
The directive laid out in MP 1.394 prohibits the exploitation, offering, intermediation, and advertising of fixed-odds bets on sports and online gaming, affecting both local and foreign operators servicing Brazilian customers. Legal lottery systems unrelated to the ban remain unaffected. New deposits ceased immediately upon the publication of this measure, and voluntary withdrawals remained available until 23:59 on October 5. By October 6, all related sites and applications will become inactive. Remaining balances will be processed and filed with banks on October 7 and 8, and funds will be returned to users between October 9 and 14.
For clarity, the Blask Index serves as a real-time indicator of market demand for iGaming brands within a specific country, derived from normalized search data. Weekly changes reflect comparisons of the September 28 to October 4 period against the previous week, September 21-27. Within Brazil, the terms "onshore" and "offshore" refer solely to the licensing status of brands and should not imply legality or illegality. The share attributed to offshore brands represents their segment of the total Blask Index for all tracked brands in Brazil.
Shifting focus northward, Finland’s Blask Index experienced a notable increase of 18.7% for the same week, climbing from 806,100 to 956,700. This rise coincided with the Eurojackpot jackpot reaching its €120 million ceiling, as announced by Veikkaus on October 2 after the previous Friday's draw saw no winners.
Veikkaus saw an even sharper rise in its own index, jumping by 33.7% to 441,700, thereby accounting for 46% of Finland's overall index. The peak daily measurement reached 183,500 on Friday, followed closely by 176,700 on Saturday. These amounts represent the highest figures since September 19, when the index peaked at 194,200.
Looking forward, the next Eurojackpot draw is scheduled for Tuesday, October 6. If no winner emerges, the jackpot will remain capped at €120 million. Should someone win, it would surpass Finland's previous record of €91.9 million, achieved in Siilinjärvi in 2019. The jackpot was approximately €106 million for the September 29 draw.
Finland's index typically sees its highest activity on Fridays and Saturdays. When the Eurojackpot reached €120 million in May, there was no observable increase in Tuesday’s index compared to the prior week. This recent surge aligns with the jackpot increase, although it is still unclear whether the spike directly correlates to the jackpot itself. Blask will reassess the index following the upcoming draw.
In South Africa, SportyBet's demand share dramatically rose from 0.4% to 1.3% between September 2025 and August 2026, advancing from 15th to 6th place. Over the same timeframe, the brand's Blask Index quadrupled. In Kenya, although SportyBet’s share increased from 1.6% to 2.8%, it remained stable at the same rank it held at the beginning of the year, despite a 65% increase in its index.
The circumstances differed for the brand in the two countries. SportyBet resumed operations in Kenya in August 2025 amid a tax and licensing dispute, whereas it had maintained a presence in South Africa. The brand appointed sports figures Cheslin Kolbe and Benni McCarthy as ambassadors on November 27. South Africa’s share saw a gradual increase from 0.6% in December to 1.0% by February, while a dip in July saw August close just shy of June's peak.
In Kenya, SportyBet’s share peaked at 4% in April, with its standing at 7th place in May before witnessing a decline. Overall search interest in Kenya dropped by 8% from August to September, indicating the increased share was achieved in a comparatively weaker market. Projected revenue in Kenya rose from $0.62 million to $1.6 million, while in South Africa, it surged from $1.1 million to $4.9 million.
The Blask Index is a real-time metric representing market demand for iGaming brands, measuring normalized search data effectively. In the realm of US prediction markets, Novig elevated its Blask Index from 1% to 6.1% within just one month, ascending to third place among US prediction-market brands in September 2026. This occurred alongside reports of the company achieving a $2 billion valuation. In September, Novig's brand share of search grew significantly by 5.1 points, mainly at the expense of Kalshi, which saw its share decrease from 35.8% to 30.8%, while Polymarket maintained its lead at 58.6%.
In addition, Novig's regulatory position shifted when the CFTC designated Ludlow Exchange—Novig's exchange entity—as a designated contract market on June 16, 2026. Cofounder Jacob Fortinsky expressed optimism about Novig becoming a household name within the prediction market sector within a year. The BAP metric, which reflects brand share of search, tracks the separate segment of prediction-market brands away from standard iGaming brands.
