BC.GAME has officially launched its sports betting and online casino services in Ghana, following the receipt of regulatory approval.
The announcement, made on Wednesday, highlights Ghana as BC.GAME's third regulated market, joining Mexico and Nigeria, where it made its entrance earlier this year.
The platform, accessible at bcgame.com.gh, is now operational thanks to the license granted by the Gaming Commission of Ghana, which oversees gambling regulations in the country.
Adrian Chen, senior legal counsel at BC.GAME, emphasized the significance of this launch within the company’s broader strategy for regulated growth, stating, "Ghana has a well-established regulatory framework, and entering the market in accordance with local licensing requirements represents an important step in BC.GAME’s regulated growth strategy."
He added, "Our focus is to operate transparently and responsibly, provide clear information to local users, and ensure that our products and operational processes remain aligned with applicable Ghanaian requirements. We look forward to building a sustainable, long-term presence in the market."
BC.GAME expressed enthusiasm about the opportunities in Ghana, citing its strong regulatory structure, an increasingly connected population, and a vibrant football and digital entertainment culture.
To align with local needs, BC.GAME has tailored its platform for Ghanaian users. H2 Gambling Capital data indicates that Ghana’s online gross win is projected to reach $903.5 million by 2025, reflecting a 24% increase from the previous year’s total of $729.8 million.
The African gambling industry is often viewed as dominated by South Africa, Nigeria, and Kenya, but Ghana is quickly establishing itself as a significant contender. According to Peter Kesitilwe, CEO of the African iGaming Alliance, Ghana is recognized for its solid regulatory foundation. He remarked, "Ghana has developed a reputation as one of West Africa’s most stable and maybe commercially attractive markets. It is trying to improve its regulatory maturity. The other key thing is political stability because policymakers are the ones attracting investors. So many operators now see Ghana as an important strategic growth market within the region."
BC.GAME's entrance into the regulated Ghanaian market follows the earlier launch of Kaizen Gaming’s Betano brand in February.
However, the operator has faced controversy, including the withdrawal of its license in Curaçao last December, citing an "increasingly hostile" operating environment. This decision came after a November court ruling declared BC.GAME bankrupt due to unpaid player funds.
Additionally, BC.GAME lost its white label license in the UK, which raised concerns about its sponsorship agreement with English football club Leicester City. In response to the bankruptcy claim, the company asserted, "BC.GAME has stated that it had no issues with liquidity or financial stability and is continuing to grow globally with the expansion of operations into new regulated markets."
