Interview with GR8_TECH’s Yaroslava Romaniv: Insights on Marketing and Partnerships

Recently, TheGamblest had the opportunity to sit down with Yaroslava Romaniv, the Head of Marketing & PR at GR8_TECH. In this interview, Yaroslava shared insights about the company's recent partnerships and its strategy for the upcoming season of "Bet it Drives."
Yaroslava began by introducing herself, noting that she took on her current role in January 2025 after managing the company’s marketing communications. She emphasized her responsibility for shaping GR8_TECH's overall marketing and PR strategy, highlighting the importance of ensuring consistency in campaigns, partnerships, and content. Yaroslava expressed her passion for blending creativity with structure, stating, "I love strong ideas, but I also believe they need clear goals, discipline, and an understanding of the audience." She stressed that effective marketing fosters trust, recognition, and engagement.
When discussing GR8_TECH's significant growth as a B2B iGaming solutions provider, Yaroslava pointed out the challenges of standing out in a competitive market. "Being present in more markets isn’t enough on its own. We need a clear point of view and a brand that resonates locally yet appears consistent globally," she explained. However, she also noted that growth provides opportunities to reach new audiences and participate in important industry discussions.
The recent partnership between GR8_TECH and famous football figure José Mourinho was a focal point of the conversation. Yaroslava explained that Mourinho’s career—marked by preparation, discipline, and performance under pressure—parallels GR8_TECH's operations in iGaming. "Mourinho’s success is repeatable across different teams and leagues, much like how our solutions help operators build reliable foundations for sustainable growth," she said. The collaboration aims to convey that lasting success arises from preparation and execution rather than luck.
Yaroslava also discussed the storytelling opportunities presented by working with high-profile figures like Mourinho. She noted, "Collaborating with José gives us a chance to tell deeper stories about the unseen work behind success." She highlighted a recent video featuring Mourinho that summarizes their shared message: success stems from planning and strategy complemented by great technology. The partnership also allows for exploring themes such as decision-making and leadership under pressure, which resonate with a broader audience.
In addition to Mourinho, GR8_TECH is partnered with Oleksandr Usyk’s "Ready to Fight" initiative. Yaroslava explained that both partnerships stem from a shared championship mentality of making bold decisions and the hard work that precedes visible success. She emphasized that both collaborations reinforce the idea that being a champion is a method built through effort, not just luck.
Beyond enhancing brand visibility, the partnership with Mourinho serves to clarify GR8_TECH's value proposition in the global iGaming market. Yaroslava stated that Mourinho’s global recognition offers a strong platform for discussing performance and long-term success, which helps potential partners understand what GR8_TECH represents. This approach connects their technology and expertise with a narrative that emphasizes sustainable growth.
The launch of the first season of "Bet It Drives" aimed to break the mold of traditional B2B marketing in iGaming. Yaroslava explained that by creating a relaxed environment for conversations outside typical conference settings, they wanted to offer something more engaging. The show's host, Yevhen Krazhan, leveraged his industry relationships to create an atmosphere conducive to open dialogue.
Looking ahead, Yaroslava shared that the upcoming season of "Bet It Drives" will delve deeper into personal stories behind industry leaders and their career journeys, challenges, and lessons learned. The show has evolved into a full iGaming media platform, providing a space for leaders to share their insights and experiences beyond professional achievements.
As for GR8_TECH's marketing and PR objectives going forward, Yaroslava stated the goal is to cement the company's status as a high-performance iGaming technology partner, ensuring it differentiates itself in a crowded market. While pursuing brand visibility, she emphasized the need for meaningful conversations and partnerships. The company aims to establish a recognizable global identity while tailoring communication to resonate with regional markets. This focus, complemented by partnerships like those with Mourinho and Usyk and projects like "Bet It Drives," will help tell GR8_TECH's story authentically in the key markets.