Yaroslava Romaniv, Head of Marketing & PR at GR8_TECH, recently shared insights into her role and the company’s latest developments during a conversation with TheGamblest. Romaniv, who stepped into her position in January 2025 after leading the company’s marketing communications, is tasked with shaping GR8_TECH’s marketing strategy, enhancing brand visibility, and supporting lead generation. She emphasizes the importance of merging creativity with structure, ensuring clear goals and audience understanding behind their campaigns, partnerships, and content.
When discussing GR8_TECH's growth as a B2B iGaming solutions provider, Romaniv acknowledged that while standing out is a challenge in a competitive market, it also presents opportunities to build trust and engage with new audiences.
The recent partnership with football icon José Mourinho exemplifies this approach. Romaniv explained that Mourinho’s attributes—preparation, discipline, and the ability to perform under pressure—align closely with GR8_TECH’s operational philosophy. Through this collaboration, they aim to demonstrate that being a champion involves methodical preparation and high standards rather than luck.
The partnership with Mourinho allows GR8_TECH to tell richer stories beyond conventional marketing. For instance, a collaboration video released features Mourinho discussing traits necessary for success, positioning GR8_TECH as foundational for operators seeking to engineer their achievements. Romaniv highlights that this partnership can delve into broader themes of leadership and decision-making, making the narratives relatable to a wider audience.
Furthermore, GR8_TECH collaborates with Ready to Fight, led by boxer Oleksandr Usyk, emphasizing a similar championship mindset. Both partnerships aim to convey that success arises from consistent effort and insightful decision-making, whether in the boxing ring or the sporting arena.
Beyond visibility, these alliances enhance GR8_TECH's market position, helping convey its values and aspirations through recognizable figures. Romaniv affirms that a strong brand identity makes it easier for potential partners to connect with GR8_TECH’s offerings, thereby facilitating discussions about sustainable growth.
Romaniv also touched on the innovative format of the show Bet It Drives, designed to break away from standard B2B marketing approaches by featuring relaxed conversations in a car setting, enabling industry leaders to share their authentic experiences. The upcoming season aims to highlight the personal journeys of guests and their leadership lessons. Bet It Drives has now evolved into a comprehensive iGaming media platform, gathering conversations, news, analyses, and insights in one place.
Looking ahead, GR8_TECH’s marketing strategies will focus on reinforcing its identity as a global, high-performance iGaming technology partner. The company is committed to a consistent brand presence across markets while tailoring its communications to reflect local insights and priorities. The ongoing partnerships and projects are viewed as vehicles for authentically communicating the company’s unique strengths and values as it continues to expand its global reach.
