Yaroslava Romaniv, the Head of Marketing & PR at GR8_TECH, recently shared insights about the company’s growth and partnerships during a conversation with TheGamblest. She stepped into her current role in January 2025, having previously led marketing communications. Yaroslava’s responsibilities include shaping the brand's marketing strategy, overseeing public relations, and ensuring cohesive and relevant communications across various campaigns, partnerships, and content.
"What I enjoy most is bringing creativity and structure together," Yaroslava noted, emphasizing the need for strong ideas supported by clear goals and audience understanding. She believes effective marketing builds trust and recognition, giving people a genuine reason to engage.
When asked about GR8_TECH’s expansion as a B2B iGaming solutions provider, Yaroslava acknowledged the challenge of distinguishing the brand in a competitive landscape. "It’s not sufficient to be present in more markets; we need a recognizable brand and a consistent communication strategy that resonates locally," she explained. However, she sees growth as an opportunity to reach new audiences and foster meaningful industry conversations, ultimately aiming to build a trusted brand.
Recently, the company announced a partnership with football legend José Mourinho. According to Yaroslava, this collaboration springs from shared values of preparation, discipline, and resilience. "Mourinho's success is repeatable, much like how GR8_TECH helps operators establish dependable systems and navigate high-demand situations," she said. The partnership aims to convey that achieving lasting success relies on methodical efforts rather than mere luck, as highlighted by the mantra: "luck off, championship on."
Yaroslava discussed how the partnership with Mourinho enables GR8_TECH to explore storytelling beyond conventional advertising. A collaboration video recently released illustrates this notion, with Mourinho emphasizing that success stems from strategic planning rather than chance. This approach opens up discussions about leadership and decision-making under pressure, showcasing themes that resonate with broader audiences while reinforcing GR8_TECH's brand message.
In addition, GR8_TECH collaborates with Oleksandr Usyk’s Ready to Fight initiative, which also underscores a championship mentality despite differences in sports focus. Yaroslava pointed out that both partnerships embody the idea of methodical excellence—whether it's preparing for challenges or performing live under pressure.
The visibility gained from these collaborations not only enhances brand recognition but also helps clearly communicate GR8_TECH's value in the iGaming sector. Mourinho’s global appeal provides a robust platform for discussing performance and leadership, essential elements for potential partners. This aligns with the company's goal to position itself as more than just a technology provider; it aims to portray a strong corporate culture and a long-term vision in the market.
An innovative format has emerged with the show "Bet It Drives," which combines discussions on iGaming with personal insights from industry leaders. Yaroslava explained that the show’s concept evolved from the desire to break away from uniform B2B marketing content. The relaxed setting of conversing in a car allows for more genuine dialogues, shedding light on the individuals behind their professional personas.
Looking ahead, the new season promises to delve deeper into the personal journeys of its guests, discussing leadership experiences and the challenges they faced. The show has expanded to become a comprehensive iGaming media platform, offering curated news, market analysis, and insights from industry leaders, alongside original content and exclusive columns.
As for GR8_TECH's objectives for the current season, Yaroslava emphasized the goal of solidifying the brand as a high-performance iGaming technology partner while enhancing its distinctiveness across global markets. "We want one recognizable identity globally while ensuring our communication adapts to each market's realities and opportunities," she stated. The partnerships with Mourinho and Usyk, combined with initiatives like Bet It Drives, will provide authentic avenues to narrate GR8_TECH's story, promoting its advanced technology and market expertise in supporting operator success.
