Recently, TheGamblest interviewed Yaroslava Romaniv, the Head of Marketing and PR at GR8_TECH. During the conversation, Yaroslava discussed the company's recent partnership with José Mourinho and its upcoming strategies for the new season of the show "Bet It Drives."
When asked to introduce herself and her role, Yaroslava explained that she took on her current position in January 2025 after leading the firm’s marketing communications. In her role, she oversees the overall marketing and PR strategy, brand management, and lead generation, ensuring that all initiatives—whether campaigns, partnerships, events, or content—align cohesively with the business objectives. She emphasized her passion for merging creativity with structure, underlining the importance of trust and audience engagement in marketing efforts.
Regarding GR8_TECH’s global growth, Yaroslava acknowledged the challenges of distinguishing the company in a competitive landscape. Simply expanding into new markets isn't sufficient; it requires a recognizable brand identity and consistent communication that resonates locally. However, this growth also offers opportunities to engage new audiences and participate in significant industry discussions, reinforcing the brand's presence.
The recent partnership with José Mourinho raises intriguing prospects. Yaroslava highlighted that Mourinho's approach exemplifies the principles that GR8_TECH stands for—preparation, tactical thinking, and performance under pressure. She noted that both parties aim to convey the message that sustained success is built upon methodical preparation rather than relying on luck, backed by the philosophy of their Champions Club initiative.
Collaborating with a high-profile figure like Mourinho allows GR8_TECH to tell deeper stories that transcend typical marketing messages. A newly launched collaboration video succinctly illustrates this idea, emphasizing that success stems from strategic planning and the right technology. The partnership aims to unpack themes of decision-making and preparedness under pressure, which resonates with a broader audience while still connecting to the challenges faced by iGaming operators.
In addition to Mourinho, GR8_TECH collaborates with Ready to Fight by Oleksandr Usyk, linking both partnerships through a shared championship mentality. Yaroslava explained that both partnerships highlight the ethos of relentless effort and strategic insight, regardless of the sports context. They complement each other, with Mourinho focusing on preparation and leadership off the field, while Usyk represents real-time performance in the ring.
Beyond enhancing brand visibility, these partnerships are pivotal for solidifying GR8_TECH’s position in the global iGaming market. Mourinho's global recognition provides a platform to address themes of performance and long-term success, helping potential partners understand GR8_TECH’s value proposition more clearly.
The show "Bet It Drives" embodies an innovative format blending iGaming discussions with personal insights from industry leaders. The idea emerged from a desire to break the mold of similar B2B marketing formats. By conversing with guests in a car, the setup fosters a more relaxed atmosphere, allowing for organic dialogue devoid of scripted constraints. Yaroslava credited Yevhen Krazhan, the show’s host, for his ability to create a comfortable environment for candid discussions.
As the new season approaches, Yaroslava anticipates expanding on the personal stories of guests, focusing on their leadership experiences and the challenges they have faced. The project is evolving into a comprehensive iGaming media platform, offering curated news, market analysis, and profiles of industry leaders, moving beyond traditional podcasting.
Looking ahead, GR8_TECH aims to further cement its status as a premier, high-performance iGaming technology partner globally. Ensuring a distinctive brand presence in diverse markets is crucial; the company seeks to balance a unified global identity while tailoring communications to specific locales. Initiatives like the collaborations with José Mourinho and Oleksandr Usyk, coupled with the innovations in "Bet It Drives," provide authentic storytelling avenues for engaging the markets that matter most.
